diff --git a/07 - GameDevSpace/Marketing/Branding/MVB.md b/07 - GameDevSpace/Marketing/Branding/MVB.md
index bb52a64..493623d 100644
--- a/07 - GameDevSpace/Marketing/Branding/MVB.md	
+++ b/07 - GameDevSpace/Marketing/Branding/MVB.md	
@@ -27,7 +27,7 @@ relates-to:
 ![[Golden circle#How]]
 
 ## Tone of voice
-proximité, reliable
+- proximité: tutoiement, humour
 
 ## Apparence