diff --git a/07 - GameDevSpace/Marketing/Branding/MVB.md b/07 - GameDevSpace/Marketing/Branding/MVB.md
index 82661a2..74453db 100644
--- a/07 - GameDevSpace/Marketing/Branding/MVB.md	
+++ b/07 - GameDevSpace/Marketing/Branding/MVB.md	
@@ -29,7 +29,7 @@ relates-to:
 ## Tone of voice
 - proximité: tutoiement, humour, honneteté
 - care: dev-centric, everything is there to help the teams, solve their problems
-- expertise: 
+- ???
 
 ## Apparence