diff --git a/07 - GameDevSpace/Marketing/Branding/MVB.md b/07 - GameDevSpace/Marketing/Branding/MVB.md
index 832e590..09324b1 100644
--- a/07 - GameDevSpace/Marketing/Branding/MVB.md	
+++ b/07 - GameDevSpace/Marketing/Branding/MVB.md	
@@ -28,7 +28,8 @@ relates-to:
 
 ## Tone of voice
 - proximité: tutoiement, humour, honneteté
-- 
+- care: dev-centric, everything is there to help the teams
+- expertise: 
 
 ## Apparence