diff --git a/07 - GameDevSpace/Marketing/Branding/MVB.md b/07 - GameDevSpace/Marketing/Branding/MVB.md
index 0050377..450d81e 100644
--- a/07 - GameDevSpace/Marketing/Branding/MVB.md	
+++ b/07 - GameDevSpace/Marketing/Branding/MVB.md	
@@ -27,13 +27,12 @@ relates-to:
 ![[Golden circle#How]]
 
 ## Tone of voice
-- proximité: tutoiement, humour, honneteté
-- care: dev-centric, everything is there to help the teams, solve their problems
+- proximité: tutoiement, humour, honneteté, straight to the point no bullshit
+- dev-centric, everything is there to help the teams, solve their problems
 - ???
 
 ## Apparence
 - space
-- fancy
 - fun
 - straight to the point
 - wholesome