From 45a4f4336e6d2736ccf64a5e27a83e60395d4678 Mon Sep 17 00:00:00 2001 From: Minimata Date: Mon, 3 Jun 2024 15:48:04 +0200 Subject: [PATCH] vault backup: 2024-06-03 15:48:04 --- 07 - GameDevSpace/Marketing/00 - Market hub.md | 2 +- 07 - GameDevSpace/Marketing/{Personas.md => Archétypes.md} | 5 ++++- 2 files changed, 5 insertions(+), 2 deletions(-) rename 07 - GameDevSpace/Marketing/{Personas.md => Archétypes.md} (73%) diff --git a/07 - GameDevSpace/Marketing/00 - Market hub.md b/07 - GameDevSpace/Marketing/00 - Market hub.md index 3348cfe..608d597 100644 --- a/07 - GameDevSpace/Marketing/00 - Market hub.md +++ b/07 - GameDevSpace/Marketing/00 - Market hub.md @@ -13,7 +13,7 @@ cssclasses: - ### Market study - [[Job to be done]] - - [[Personas]] + - [[Archétypes]] - ### Of - Content 3 - Content 4 diff --git a/07 - GameDevSpace/Marketing/Personas.md b/07 - GameDevSpace/Marketing/Archétypes.md similarity index 73% rename from 07 - GameDevSpace/Marketing/Personas.md rename to 07 - GameDevSpace/Marketing/Archétypes.md index 81a880d..fe59dbe 100644 --- a/07 - GameDevSpace/Marketing/Personas.md +++ b/07 - GameDevSpace/Marketing/Archétypes.md @@ -4,7 +4,10 @@ tags: - to-review relates-to: --- -# Personas +# Archétypes +Division de la population d'acheteurs en groupes avec les mêmes moteurs d'achat. +Avoir une bonne compréhension des moteurs psychologiques de nos archétypes. +Chaque archétype a son propre _job to be done_