diff --git a/07 - GameDevSpace/Marketing/00 - Market hub.md b/07 - GameDevSpace/Marketing/00 - Market hub.md
index 3348cfe..608d597 100644
--- a/07 - GameDevSpace/Marketing/00 - Market hub.md	
+++ b/07 - GameDevSpace/Marketing/00 - Market hub.md	
@@ -13,7 +13,7 @@ cssclasses:
 
 - ### Market study
 	- [[Job to be done]]
-	- [[Personas]]
+	- [[Archétypes]]
 - ### Of
 	- Content 3
 	- Content 4
diff --git a/07 - GameDevSpace/Marketing/Personas.md b/07 - GameDevSpace/Marketing/Archétypes.md
similarity index 73%
rename from 07 - GameDevSpace/Marketing/Personas.md
rename to 07 - GameDevSpace/Marketing/Archétypes.md
index 81a880d..fe59dbe 100644
--- a/07 - GameDevSpace/Marketing/Personas.md	
+++ b/07 - GameDevSpace/Marketing/Archétypes.md	
@@ -4,7 +4,10 @@ tags:
   - to-review
 relates-to:
 ---
-# Personas
+# Archétypes
+Division de la population d'acheteurs en groupes avec les mêmes moteurs d'achat.
+Avoir une bonne compréhension des moteurs psychologiques de nos archétypes.
+Chaque archétype a son propre _job to be done_