diff --git a/07 - GameDevSpace/Marketing/Branding/MVB.md b/07 - GameDevSpace/Marketing/Branding/MVB.md
index 493623d..832e590 100644
--- a/07 - GameDevSpace/Marketing/Branding/MVB.md	
+++ b/07 - GameDevSpace/Marketing/Branding/MVB.md	
@@ -27,7 +27,8 @@ relates-to:
 ![[Golden circle#How]]
 
 ## Tone of voice
-- proximité: tutoiement, humour
+- proximité: tutoiement, humour, honneteté
+- 
 
 ## Apparence