diff --git a/07 - GameDevSpace/Marketing/Branding/MVB.md b/07 - GameDevSpace/Marketing/Branding/MVB.md
index 450d81e..15e1673 100644
--- a/07 - GameDevSpace/Marketing/Branding/MVB.md	
+++ b/07 - GameDevSpace/Marketing/Branding/MVB.md	
@@ -29,7 +29,7 @@ relates-to:
 ## Tone of voice
 - proximité: tutoiement, humour, honneteté, straight to the point no bullshit
 - dev-centric, everything is there to help the teams, solve their problems
-- ???
+- expérimental: fun, on découvre, on joue, ludique
 
 ## Apparence
 - space